JANUARY 2011
MeetingMatrix International to Provide iPlan™ Interactive Floor Plans to Starwood Hotels & Resorts Worldwide

MeetingMatrix International of Portsmouth, NH announces agreement to provide e-diagrams to Starwood Hotels & Resorts Inc. properties worldwide. MeetingMatrix International will provide e-diagrams though their iPlan™ Interactive Floor Plans™ Solution.

Portsmouth, NH, January 6, 2011 –MeetingMatrix International of Portsmouth, NH announced an agreement to provide e-diagrams to Starwood Hotels & Resorts Inc. properties worldwide. MeetingMatrix International will provide e-diagrams through their iPlan™ Interactive Floor Plans™ Solution, which includes Certified Room Diagrams®, Enhanced Campus Maps™, Stacked Floor Plans™, and Capacity Charts. The first phase will be focused on the Starwood Convention Collection.

"We are pleased to partner with Starwood Hotels & Resorts," said Jmîchaeĺe Keller, President and CEO of MeetingMatrix. "It speaks volumes that industry leaders select our company and technology as their standard for Interactive Floor Plans. It validates our strategy of building online connections between venues and their customers. Our products make it easy for venues to interact with leisure guests and event planners via the internet."

During this initial roll out each property will work with MeetingMatrix to develop and implement iPlan™ Interactive Floor Plans. The Westin Charlotte and The Sheraton Dallas which served as pilot hotels are already fully implemented and live.

"We are very happy to partner with MeetingMatrix on our new eDiagrams offering," said David Dvorak, CMP, Vice President Catering & Convention Services, Starwood Hotels & Resorts. "We chose Meeting Matrix because of their industry leadership and the trust they have built within the meeting planning community to deliver a product that is easy to use but more importantly guarantees the accuracy of meeting room setups."

" eDiagrams provide our customers and sales teams with a tool to accurately show how a meeting will work within our hotels directly on line. eDiagrams add another key eSuite product to our list of offerings which allows Starwood to continue to offer Planners tools that help them book and plan meetings at our hotels."

MeetingMatrix 2010 is the foundation on which iPlan and Starwood's e-diagrams are based. In use by over 30,000 planners and venues worldwide, it allows users to create room setups in seconds, make and see changes on the fly, and virtually walk through their room setups in realtime 3D. It's an ideal marketing and sales communication tool between venues and planners.

MeetingMatrix software's core functionality drives iPlan's online implementation.

• ActiveMatrix.NET™– Web-based, interactive application that allows meeting planners to
  determine that a Venue works for them and access the facility's room diagrams to
  generate ideal setups, add audio visual components, email diagrams, and preview
  setups in real-time 3D.
• PlanView.NET™– Web-based, interactive application that provides the hotel's customers
  with a detailed view of a facility's property – including buildings, parking, road and
  highway access, recreation, amenities, and surrounding attractions, while also presenting
  individual floor schematics and room diagrams.
• CapacityMatrix.NET™– Web-based, interactive application utilizing Room Diagrams® to
  showcase maximum room setups and capacities for various seating styles.
• MeetingMatrix LIVE!™– Subscription service that makes CRDs available to meeting
  planners directly from a facility's website, as well as a variety of vertical search engines.

MeetingMatrix Software continues to forge new ground – and is currently in the final stages of developing the first ever Interactive Floor Plan application for the Apple® iPhone® and iPad®.

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